Hello Matthieu,
Thank you for your reply. I appreciate your observations and experience on the matter.
At present, we have begun to realise the value of having my role within the Group Marketing department, focusing on sales material and curated marketing material where applicable for the sales team to use. My background is graphic design/multimedia and then Marcomms team management. I’ve occupied this “Sales Channel Marketing” role for 2 years. It was a role that didn’t have much definition or charter and really required a high level of self direction to establish it.
I am seeking a formalised role, defined as SE as recognition by Directors/Senior management to highlight the importance of this function, and then for this to send a message throughout the ranks of the business. At present it is a real battle to communicate value / enlist corporation where required. It is admittedly becoming easier to gain traction as time passes and strides with initiatives such as deploying the Showpad platform etc have been noticed… and felt throughout.
SE being part of Group Marketing will always have a level of marketing bias, in my view.
I acknowledge and take on your points with taking bite-size chunks at forming this defined role, and will consider how to take this approach some more. Early thought stages right now.